Retail in Asia

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Foreo’s new collection in South Korean duty free

foreo korea

Swedish beauty-tech brand Foreo adopted a party theme to launch its Candy Collection and Serum Serum Serum in spectacular style into South Korean duty free market.

SEE ALSO : Entas Duty Free and SM Duty Free awarded Incheon Airport arrivals contracts

Over 100 KOLs from China, Korea, and other Asian countries were among guests at a high-profile event at the Dongdaemun Design Plaza (DDP) in Seoul. Live streaming was featured across social media.

Serum Serum Serum is now making its travel retail debut, along with the Micro Foam Cleanser, at key duty free stores in Seoul. As reported, both products were revealed at TFWA Asia Pacific Exhibition.

Serum Serum Serum is a Micro Capsule Youth Preserve to pair with the firming massage mode on selected Luna devices. The Micro-Foam Cleanser is formulated with skin-replenishing amino acids and vitamin E to help lock in moisture. It pairs with Luna, its T-Sonic cleansing, and anti-ageing capabilities to offer a deeper and more effective cleanse.

Foreo Founder, Filip Sedic, visited Foreo counters in selected duty free stores, which feature the Candy Collection, a limited edition of Foreo’s Luna Mini 2 device.

Foreo said South Korea is a “key point of sales” in Asia, adding that the “ever-expanding” business promises to be the highlight of the year for the brand.

SEE ALSO : Hyundai opens first Duty Free store in Seoul

Foreo also predicted record-breaking sales from the new products.