Fashion house Fendi opened a flagship store in Singapore, marking the Italian firm’s fourth boutique in the city.
Located in ION Orchard mall, the new store is Fendi’s most impressive to date in Singapore. Boasting a brightly-lit façade, the interior design of the Fendi retail outlet has been renewed and rolled out in Singapore, harking back to Fendi’s Roman roots.
As for the products, ION Orchard offers women’s and men’s ready-to-wear, furs and accessories and collectible design pieces and furniture from a mix of heritage and new guard creators. Meanwhile, it the first Fendi store on Orchard Road to have a full men’s offerings including fashion, accessories and shoes.
Fendi has created a Singapore exclusive Mini Peekaboo bag in velvet too, featuring a tapestry woven pattern and the signature Fendi whipstitch details.
Marking the store opening, a Fendi pop-up store has been set up at the entrance of the new physical store. Painted a lush forest green, the kiosk is designed to mimic heritage newsstands that one might find in a Piazza in Rome. The octagonal dark green structure features materials inspired by apartments in the city, such as brass, rosewood, velvet and parquet wooden floors.
It stocks smaller items such as bag charms, small leather goods, sunglasses and t-shirts, as well as free Fendi postcards for guests.
The ‘travelling’ kiosk runs until 18 February, before moving on to Siam Paragon mall, in Bangkok.
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Many international luxury brands have been doing the nomadic pop-up retail debut lately. Both Chanel and Louis Vuitton recently launched pop-up concepts in Singapore.
Fendi is part of the French luxury conglomerate LVMH group. LVMH posted record revenues in 2107, with sales increasing overall by 29% last year.