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Eslite Spectrum to close its branch in Shenzhen

Eslite

Eslite Spectrum, a subsidiary of Eslite Bookstore, announced on 3rd July that it is closing its branch in Shenzhen due to gloomy predictions of profitability, partly caused by the COVID-19 pandemic.

SEE ALSO : Taiwan’s Eslite relocates its 24-hour outlet

Business at the Eslite shopping mall in the Chinese metropolis has been affected by construction in the surrounding area, resulting in reduced numbers of customers. The impact of the disease is also taking a toll on sales, according to company spokesperson Wu Li-chieh.

Describing it as a difficult decision, the Taiwan-based bookstore chain said the closure of the Shenzhen store is a necessary step toward reviving its business fortunes, wrote CNA.

Eslite has made inroads in the Chinese market since 2012, setting up shop in Hong Kong, Suzhou, and Shenzhen. While the Suzhou branch’s monthly revenue has picked up since May with an average 20 percent growth, the Shenzhen outlet has struggled to get back on its feet, barely recovering half of its pre-pandemic level sales, according to the company.

SEE ALSO : OTL Taiwan appoints General Manager

The move marks further restructuring for the famed Taiwanese retailer. Eslite Dunnan bookstore — the country’s first 24-hour bookshop — bid Taipei farewell on 31st May after more than two decades. Eslite’s Xinyi branch will now be the store operating around the clock in Taiwan’s capital.

(Source: Taiwan News)

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