Online Retailing

Zalora goes ‘clicks-and-mortar’ in the Philippines

Online retailer Zalora has opened a pop-up shop in Bonifacio High Street Central. The new clicks-and-mortar store — with both web and real life service — is said to revolve around three words: digital, lifestyle, and fashion.

“I would say that the customer experience and how they interact with the store is new,” said Paulo Campos, CEO and founder of Zalora.

Digital shopping

Zalora has made its novel process of purchasing clothes more seamless and easier to understand. In addition to self-service checkout stations, customers can download the Zalora app and use their phones to scan the barcodes of the pieces they like themselves. Fashion consultants are also on hand to assist the customers and even offer styling sessions during shopping sprees.

Zalora also offers convenient e-commerce options such as cash on delivery, free delivery for orders above ₱995, and a 30-day free return period. With the new Zalora pop-up store, they will be further abolishing any apprehensions Filipinos have about online shopping.

Social media ready

Zalora has turned the pop-up into a social and collaborative space. Every inch of the store is Instagram-ready, with its sleek, industrial setup and its carefully curated selection of clothes.

The dressing room is clad with lighting designed to capture the perfect #OOTD (outfit of the day), and customers are encouraged to step out in the clothes they are trying and strut down the nearby catwalk.

The company is even launching a Make Me a Zalora Model competition where residents of Singapore, Malaysia, Hong Kong, Taiwan, and the Philippines can join by uploading their best photos on Instagram and using the hashtag #MMAZM.

(Source: CNN Philippines)

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