Retail in Asia

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Timberland launches new interactive web experience

The Timberland Company has unveiled a redesign of its timberland.com website.

The new site includes a "tree planting" section, which talks about the company’s longstanding commitment to reforestation, and informs eco-conscious consumers of Timberland’s Green Index rating system, which measures the specific impact the company’s products have on the environment.

Consumers can also get creative and design their own boots or shoes, based on seven classic boot styles and four boat-shoe styles.