Unlike US online shoppers, who prefer using Amazon for a myriad of purchases with their credit card or PayPal, Southeast Asians are more likely to shop through Facebook groups and pay via bank transfer.
Keeping this in mind, Thailand’s StylHunt wants to offer locals the type of experience that someone using an established, large-scale ecommerce portal gets. Its mobile app enables search and discovery of online vendors based on the trust they enjoy on social media. The startup says that this way, shoppers can find what they want faster and more easily.
The startup has been doing well enough to score a pre-series A funding round worth close to USD500,000, led by CyberAgent Ventures and joined by 500 TukTuks, Expara Ventures, Singapore Angel Network, and Thai TV personality, author, and entrepreneur Paul Pattarapon Sinlapajan.