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Smaller merchants outperform large retailers in UK online

The inaugural testing of the "Retail 500" of top UK retailers for Retail Week found some of the smaller merchants performed strongly while many of the larger players delivered a weak performance.

Among the best performers are well-known names including DFS, Bally Group and Shop Direct Group, who sit alongside smaller merchants like Vivi, Fishpools and Rayner & Keeler. And down among the worst performers are big guns like Argos, Waterstone’s and Lloydspharmacy, who are cheek by jowl with smaller players such as JH Leeke & Son and Furniture123.

High levels of website performance are also not restricted to retailers at the luxury end of the market, as the testing to the 500 sites by specialist website-testing company Sitemorse found that the likes of value operators Farmfoods and Lidl are in the top 20 alongside upmarket names like Asprey and Burberry.

To view the full article (note: you must be a Retail Week subscriber), visit Retail Week.

(Source: Retail Week)