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Singapore’s Alexis Horowitz-Burdick sold her cosmetics start-up Luxola to LVMH

Success for an e-commerce businesses come in many shapes, from building a multi-billion business empire to carving out a small but lucrative niche.

In the case of Singapore-based Alexis Horowitz-Burdick, 34, the niche she carved was so successful that it attracted the eye of French luxury goods giant LVMH, which then bought her beauty and cosmetics retail site for an undisclosed sum.

Horowitz-Burdick started Luxola in the city-state in 2011, and by 2015, expanded into 12 markets in the Asia Pacific region, offering a 4,000-strong product range from 250 high-end brands.