Sa Sa International announced its Sa Sa beauty brand has launched an online flagship store on HKTVmall, as the Hong Kong company unveils its “New Retail” model, targeting both its local market and nearby Mainland China.
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As part of the new retail agreement, the 24-hour online shopping platform, owned by Hong Kong Television Network Limited (HKTV), will stock more than 1,200 Sa Sa
beauty offerings made up of skincare, cosmetics, fragrance and personal care products.
The new Sa Sa flagship store on HKTVmall provides an alternative shopping channel for Hong Kong customers, complementing Sa Sa’s physical stores, own website as well as mobile app.
Sa Sa products are also currently stocked on platforms in Mainland China, including Tmall, Kaola, Xiaohongshu and JD.com.
Founded in 2002 bySimon Kwok Siu Ming, Sa Sa plans to capitalise on its established physical store network and e-commerce business.
The group said it plans to develop an online-to-offline “New Retail” model, to provide a “customer centric” shopping experience to its customers and strengthen its market position as the “top-of-the-mind brand” among customers.
“As online shopping has become increasingly popular nowadays, customers embrace smart living and enjoy online shopping anytime at their fingertips,” said Simon Kwok, Chairman and Chief Executive Officer of the Sa Sa International.
“We expect that over 4,000 SKUs will be offered on the platform in the short term, and we will continue to keep up with the latest trends in the consumer market trend, exploring collaboration opportunities with other third party platforms while providing with the customers diversified trendy products, ultimately creating a more intimate shopping experience and giving new impetus to our business growth,” he continued.
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HKTVmall collaborates with over 2,800 retailers and suppliers providing over 270,000 products and service hoices. In 2018, 680,000 unique customers made purchases
via HKTVmall platforms.