In Shops

Rural expansion drives Tmall Global boom

Alibaba’s cross-border e-commerce platform, Tmall Global, increased year-on-year sales by 179 percent in the fourth quarter of last year as Chinese consumers look abroad for new brands, according to a new report.

Tmall Global ‘s Chinese-language e-commerce platform provides international brands with a direct online channel for selling to mainland Chinese consumers. As the platform’s logistic infrastructure expands into the villages of rural China, international brands are able to grow sales in areas previously off the radar.

The platform is hugely popular with international brands as sellers do not need a Chinese business licence to join the platform, which also offers retailers international logistics and China marketing solutions.

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