Selling online is one thing, making money from it is quite another. Charlotte Hardie reveals how to convert clicks into profit.
What a beautiful thing online retail is a growing customer base, soaring sales even during the bleakest times on the UK high street. e-commerce is a virtual, halcyon world of opportunity, but looks can be deceiving.
Stellar online retailers such as Amazon, Asos and Net a Porter are in a minority. Turning clicks into a decent profit is surprisingly difficult, and many of those that are profitable are unsure of how to grow and stay that way.
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(Source: Retail Week )