Retail in Asia

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How to turn online sales into a profit

Selling online is one thing, making money from it is quite another. Charlotte Hardie reveals how to convert clicks into profit.

What a beautiful thing online retail is a growing customer base, soaring sales even during the bleakest times on the UK high street. e-commerce is a virtual, halcyon world of opportunity, but looks can be deceiving.

Stellar online retailers such as Amazon, Asos and Net a Porter are in a minority. Turning clicks into a decent profit is surprisingly difficult, and many of those that are profitable are unsure of how to grow and stay that way.

To view the full article (note: you must be a Retail Week subscriber), visit Retail Week.
 

(Source: Retail Week )