Retail in Asia

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Myntra to focus on private labels, to launch new brands

Online retailer Myntra will introduce 5-6 new brands of apparels and accessories over the next six months as it looks to increase revenue share from the higher-margin, in-house labels.

The company, which retails over 1,000 brands, also sells 10 of its own brands including Roadster, Dressberry, Anouk (ethnic range for women), Mast & Harbour, Kook N Keech, Yellow Kites (for kids), Invictus and HRX (by Hrithik Roshan).

"We have seen a huge growth in our private labels business. Roadster, in fact, is our number one casual wear brand and is among the top three in the site… We are looking at launching five to six new brands in the next six months," Myntra Senior Vice President Abhishek Verma told PTI.