After losing ground to Amazon for years in online retailing, eBay has emerged as a leader in a new market: mobile commerce. As consumers increasingly shop with their BlackBerrys, iPhones, and handsets powered by Google’s Android software, such as the Motorola Droid, eBay has become the top mobile retailer in the US, say analysts.
While mobile is still a small part of eBay’s USD8.7 billion in total revenue, it’s a booming market. By 2015, mobile commerce will grow into a USD119 billion global industry, up from USD18.3 billion last year, according to analyst Mark Beccue of ABI Research.
In 2010, eBay expects to move USD1.5 billion worth of goods through its mobile applications – more than double last year’s USD600 million.