Shortly after the second anniversary of its online retail platform 24S, LVMH has announced its plans to expand the site into the menswear realm.
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Set to launch in the Fall, the men’s division will serve as an exclusive purveyor of Dior and Celine online. Other brands to be offered include Balenciaga, Fendi, Gucci, Prada, Valentino, Off-White™, Acne Studios, and more.
According to 24S Chief Executive Officer, Eric Goguey, “Launching menswear was part of our strategic vision from the start, and we have had demand from our clients since the early days.”
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“This move is part of the natural evolution of our business as momentum continues to build. The menswear space presents an exciting opportunity for a distinct point of view, and we look forward to welcoming our customers onsite in the Fall,” he continued.