Retail in Asia


Lazada opens Coca-Cola, Nestle, Redmart shop-in-shops

Coca Cola Nestle RedMart Lazada Singapore - Retail in Asia

Lazada Singapore has unveiled three new shops on its online marketplace, in a bid to bolster its e-tail offering and win consumers during its ‘birthday sale’.

Lazada has launched ‘shop-in-shops’ for international heavyweights Coca-Cola, Nestle and Redmart, each of which allows the brands to keep their identity across online and offline channels, while giving shoppers a way to connect with them.

Earlier this year, Lazada acquired RedMart, marking their move into the grocery category, specifically fresh and frozen products. The new addition will also see Singapore shoppers gain access grocery products from RedMart directly via Lazada Singapore, the first step towards a larger partnership between the two companies.

“We are excited about working together with Lazada Singapore, especially at a time that marks their third year serving shoppers in the country. RedMart will be offering exclusive promotions on everything from Extra Virgin Olive Oil to Sauvignon Blanc, as special deals just for shoppers celebrating Lazada’s birthday,” said Penny Cox, VP Commercial and Marketing at RedMart.

SEE ALSO: Korea’s Mamonde enters Singapore via Lazada

Both Coca Cola and Nestle will also stock a select range of food and beverages via Lazada Singapore.

In the lead up to its third birthday and sale, the marketplace has also launched official shop-in-shops for bookstore MPH, SK Jewellery, Chow Tai Fook, South Korean and Mamonde, as well as fashion labels Esprit, Doc Martens and Bonia.

“Setting up shop-in-shops in time for our birthday sale has really been part of a larger step towards bridging shoppers in Singapore with the brands they know and love. This, combined with a consistent free delivery and 14 days free returns policy, give shoppers best of everything — ease along with great deals and the widest range of products to choose from, be it electronics or groceries,” said Alexis Lanternier, CEO, Lazada Singapore.

The Lazada birthday sale kicks of March 21 to 23 and will see discounts of up to 90% across its entire platform.

Launched in 2012, as a part of Lazada Group, Lazada Singapore currently hosts over 300 official brand stores. Lazada also has an e-commerce presence in Thailand, Indonesia, Malaysia and Vietnam.