With operations in six of India’s biggest cities – and starting in two more in the coming months – Big Basket is the biggest player in India’s most promising yet challenging ecommerce category: grocery retailing.
Globally, buying groceries online has not boomed, except in the UK. But in India, most consumers are still at the mercy of small mom-and-pop shops with limited or erratic supplies, while corporate grocery retailing has been stunted by expensive real estate and restrictions on foreign direct investment.
Chief executive Hari Menon, who co-founded Big Basket in 2011, believes that the promise of a greater choice of products, and convenience, will drive a faster pick-up of online grocery shopping in India than has been seen in other markets.
(Source: CNBC)