Retail in Asia

In Trends

India’s “Amazon” courts the mobile shopper

Indian consumers are shopping more on mobile devices, and the country’s e-commerce giant is banking on that to grow.

"India is a very, very mobile-centric economy," Punit Soni, chief product officer at online marketplace FlipKart, said Wednesday on CNBC’s "Squawk Alley." "It’s very important to think of product in terms of mobile, in terms of how people will use it on a mobile phone."

FlipKart is growing rapidly, as it raised nearly USD2 billion in three separate funding rounds last year. The company holds about 50 percent of the e-commerce market share in India, the world’s second-largest country by population, said Mukesh Bansal, FlipKart’s head of commerce platforms.
 

(Source: CNBC)