Retail in Asia


How Korean retailers are winning on Tmall Global

Retail in Asia Tmall

Over 1,000 representatives from local SMEs gathered at COEX in Seoul on 12 July 2016 to attend a full-day workshop hosted by Tmall Global — an overseas platform and an extension of —and the Korea International Trade Association (KITA).

The event showcased the growing e-commerce market in China and how Tmall Global can empower Korean brands and retailers with the resources in Alibaba Group’s ecosystem:

  • Leverage the merchandising and marketing solutions on Alibaba’s platform
  • Use Alibaba’s big data for product planning, sales, distribution and e-commerce promotion
  • Engage Chinese customers in various innovative ways and on multiple media platforms within Alibaba, such as by live event broadcasts

According to iResearch, China is the world’s largest e-commerce market and is expected to generate gross merchandising value (GMV) of more than 7 trillion RMB (US$1.05 trillion) by 2018.

Tmall success stories

LG Care generated over RMB3 million (US$488,000) in sales in its first month on Tmall Global and sold 180,000 Rungao products on Tmall Global in one day during the 11 November 2015 Global Shopping Festival.

E-mart, which recorded more than 320,000 orders on Nov. 11, 2015, was also featured in the Chinese version of “Go Fighting,” one of the most popular TV programs in China.

Korean products are popular among Chinese consumers, and over 600 Korean brands have already opened online stores on Tmall Global’s Korean Pavilion.

(Source: Business Korea)