German fashion house Tom Tailor Group has launched its first online shop in China on the e-commerce platform JD.com, China’s largest online direct sales company, following the opening of its first retail store in Shanghai in November 2015.
Building on JD.com’s brand marketing, payment, logistics and after-sales support, the Tom Tailor online shop on JD Worldwide features products from across the Tom Tailor, Tom Tailor Denim and Tom Tailor Contemporary ranges.
"In order to expand our online presence with the umbrella brand Tom Tailor in China, JD.com, as China’s largest e-tailer, is an excellent partner," said Erika Kirsten, Tom Tailor’s Manager of Corporate Communications. "JD.com has a high-value user base. With 155 million active consumers across the country who appreciate its versatile product range and superior customer service, JD.com provides the optimal platform for launching Tom Tailor in the Chinese online market."
The fashion retailer offers stylish clothing and accessories in the medium price range through its two umbrella brands Tom Tailor and Bonita. The Tom Tailor brand targets people aged below 40, with a focus on high-quality fabrics. Bonita sells menswear and womenswear collections for the over 40 age group. It has been a part of Tom Tailor Group since August 2012.
In the 2014 financial year, the group recorded sales of EUR956 million. As of the end of December 2015, the brand Tom Tailor’s products were being sold in 460 Tom Tailor branches, 203 franchise stores, 2,956 shop-in-shops and approximately 8,400 multi-label stores in over 35 countries around the world.
Now the fashion retailer has one retail store and 14 shop-in-shops in China.