Electronic goods and mobile phones are the top two categories for shoppers online, according to an insight by Flipkart looking at 50 million shoppers on its site.
The National Capital Region shops the most followed by Bengaluru, where Flipkart is based, Mumbai, Chennai and Hyderabad. Flipkart said 69 percent were male shoppers and over half of the shoppers online were office goers. Most shoppers fell in the age group between 25 and 34.
Lifestyle accessories and women apparel are the other top categories. Flipkart, which released its FlipTrends2015 looked at data of its shoppers online between January 1 and December 14, the company said in a statement.
(Source: Business Standard )