Retail in Asia

In Shops

Ensogo’s new mobile marketplace registers rapid early growth

Ensogo, a leading e-commerce site in Southeast Asia, has seen exceptional growth of its new mobile marketplace in 10 weeks since it’s launched. Active sellers and inventory rose 600 percent and 3000 percent respectively over the first two weeks of January, following on strong metrics of the fourth quarter of 2015.

The rapid growth in availability of quality products on the new mobile marketplace, coupled with Ensogo’s flash sales expertise and personalisation technology has gained significant traction within the business, the company said in a statement.

"The introduction of Ensogo’s new mobile marketplace represents a game-changing shift for the business. Since its launch, we have seen an exponential increase in both new and active sellers, adding hundreds of thousands of products to our offering. Exciting merchandise is a pre-requisite to successful customer acquisition and retention; Ensogo now offers consumers across the region a vastly expanded and truly exceptional range of products at a competitive price," said Kris Marszalek, co-founder and CEO of Ensogo.

Headquartered in Singapore, the e-commerce platform focuses on connecting products for sale to over 600 million consumers throughout Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand.

The rapid traction established with the mobile marketplace underscores the company’s transition away from its services business. Along with changing trends and consumer behaviours in Southeast Asia, the company believes a streamlined offering is critical as the business moves into its next stage of growth.

"The e-commerce opportunity in Southeast Asia is enormous, and has immense potential for further growth. We have already experienced significant traction, reaffirming that our decision is a move in the right direction for both our customers and our investors," said CEO Marszalek.