Marketing professionals need to keep pace with the rapidly changing electronic commerce landscape in India, which is projected to grow by over 50 percent over the next year, up from INR32,000 crore (INR320 billion, USD6.97 billion) during 2010, according to Kashyap Vadapalli, director of Category and Business Development at eBay India.
Vadapalli said the growth of e-commerce will be at a more accelerated pace than ever before in India, if the last 36-month pattern is any indication. Of this, nearly 85 percent of the total e-commerce is now travel related.
(Source: The Hindu Business Line)