Retail in Asia

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DLF Brands to launch online marketplace for children

DLF Brands, which retails Mango, Mothercare, and others, would launch an online marketplace focusing on the kids and parenting space in the next two months, a senior company executive said.

The firm, led by Timmy Sarna, has invested INR25 crore (INR250 million, USD3.9m) in the business and is looking at revenues of INR100 crore in the first year of operations, said Deepak Agarwal, chief executive of DLF Brands.

The portal will sell apparel, toys, books, travel, and food, among others. To start with, the portal will sell 150-200 brands and 4,000 products. Within a year, it plans to sell 400-500 brands and 10,000 products.