Retail in Asia

In Trends

China’s Milanoo upgrades shopping app

Online clothing wholesaler Milanoo has launched a new version of its shopping app for both iPhone and Android.

Based in Hong Kong, the company offers clothing and apparel to over 180 countries worldwide, and serves customers in eight languages. Its commercial success comes from a combination of low prices, online coupons, high-quality merchandise and – unusual for a retailer – fashion sense. It employs professional in-house fashion designers who create exclusive seasonal designs, incorporating the latest in current fashion trends.

Recently the opened its first fashion showroom in France, focusing on wedding dresses, both designed by Milanoo and from other bestselling couture houses.

The new Milanoo App 2.0 includes features that make the mobile shopping experience easy, such as push notifications, accurate order tracking, a new sign-in option through a shopper’s existing Facebook account, and new secure payment options including PayPal, credit card and Western Union money transfer.