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China: Online shopping picks up

Shopping online

Chinese consumer spending of fast moving consumer goods grew just 2 percent in the first quarter from a year ago as traditional retail channels lost momentum while online shopping picked up, according to a latest study.

International retailers, which saw their combined market share drop 0.3 percentage points to 13.2 percent from a year ago, are showing signs of recovery, Kantar Worldpanel said in its quarterly report yesterday.

Spending on consumer goods via e-commerce channels surged 48.1 percent due to higher adoption of online purchasing and discounts offered by online retailers to woo buyers.

The fastest rise in e-commerce spending was in county-level cities after e-commerce firms tapped consumer demand and boosted logistics capabilities.

(Source: Shanghai Daily)

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