Chiara Ferragni, Italy’s most prominent fashion blogger, has transformed her digital property The Blonde Salad, which she launched as a personal blog back in 2009 that now attracts an average of 500,000 unique visitors each month, into a full-fledged magazine that relies on plenty more than her outfit photos.
Now, the Los Angeles-based Ferragni is taking The Blonde Salad further, launching e-commerce at Shop.theblondesalad.com on 6 September 2016.
The initiative will feature exclusive, co-branded products created in partnership with the likes of Giuseppe Zanotti, LNA and Delfina Delettrez, as well as MGSM, N° 21 and emerging designers such as Alameda Turquesa and Hannah Beth Fincham.
There is also a selection of vintage pieces Ferragni scouted at flea markets in Los Angeles, London and Berlin, as well as items from her namesake shoe collection, which is currently sold at more than 300 stores worldwide.
“It’s a big step for us, completely different than what we’ve done so far,” Ferragni says of the channel, which will offer worldwide shipping and be presented in both Italian and English for launch, with more translations coming in 2017.
(Source: Business of Fashion)