Retail in Asia

In Trends

Brazilian online shoppers are enamored with AliExpress

Business is booming in Brazil for Alibaba’s AliExpress.

Despite the language barrier, long shipping times, and payment inconveniences, more and more Brazilians have been drawn to AliExpress due to the high cost of many items in Brazil. Even with import duties, which is higher than 60 percent, many products, including clothes and luggage, are cheaper on AliExpress by up to two-thirds, according to China Daily.

Recent findings from research firm E-Bit revealed that middle-class Brazilians accounted for 62 percent of online shoppers from the country in 2014. Last year, Brazilian online shoppers totalled 51.5 million people, including 10.2 million people who shopped online for the first time. The number of online orders is expected to rise 19 percent to 123 million orders in 2015.

(Source: red luxury)