Retail in Asia

In Trends

Amazon moving on new line of food, household goods

Amazon became the largest internet retailer in the US by selling millions of other manufacturer’s items – now, it’s expanding its own.

Amazon previously introduced its Elements brand of products last year, featuring everyday essentials available for Prime subscribers. But now the e-commerce giant is expanding its brand to include food staples, such as milk and cereal, and household products, according to sources cited by The Wall Street Journal.

Amazon sought to expand trademark protection under its Elements brand earlier this month to include items such as coffee, pastas, and vitamins, as well as sundries like cleaning and sanitary products, according to the WSJ report.

(Source: CNBC)