In preparation for the holiday shopping season, Amazon has introduced #AmazonWishList, allowing customers to add items to their Amazon Wish List on Twitter.
The company said customers who discover a tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.
“Twitter offers Amazon customers a great environment for inspiration and discovery,” said John Yurcisin, Director of Social at Amazon. “#AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter."
Building on the recent launch of #AmazonCart, customers who have already connected their Twitter and Amazon.com accounts will be notified with a reply Tweet from @MyAmazon as well as an email from Amazon when the item is successfully added to their Wish List.
Customers who have not connected their Twitter and Amazon.com accounts will receive a reply Tweet asking them to connect their accounts to enable the new feature.
Last year, one in three Amazon customers worldwide wished, accounting for 50 items added to Amazon Wish Lists every second. Last holiday, Amazon customers added seven books and five toys every second to Amazon Wish Lists.