Chinese e-commerce giant Alibaba Group on Monday launched the Korea Pavilion on Tmall.com, China’s largest third-party B2C platform. The Korea Pavilion is the first official online country pavilion dedicated to providing consumers in China with one-stop shop for genuine Korean products and travel and cultural information.
In partnership with Korea Argo-Fisheries & Food Trade Corporation and Korea International Trade Association (KITA), the Korea Pavilion offers Korean merchants a dedicated online platform to tap the Chinese market. It’s the result of fruitful discussions between Alibaba Group and the Korean government over the past year. These discussions have yielded other positive initiatives such as collaboration in logistics and the creation of internship programs aimed at increasing the cooperation between Chinese and Korean enterprises.
"The Korea Pavilion is Alibaba Group’s first official country pavilion and we will continue to work with governments of other countries to launch similar pavilions in the future in order to satisfy the needs of our Chinese consumers," said Jack Ma at the opening ceremony of the Korea Pavilion on Monday in Seoul. "Korean made products have always been popular in China and we are excited to bring these products onto Tmall.com."
To further strengthen the collaboration between Chinese and Korean companies, Alibaba Group is working with KITA to initiate a youth internship program that will let 100 Korean college graduates intern at Alibaba Group’s headquarters in Hangzhou. The first session of the three-month long internship program will start in early July. The selected interns will learn about the Chinese consumer market, its characteristics, and the operations and business of Alibaba Group’s e-commerce platforms. Through this internship, Korean college graduates can learn about the rapidly growing Chinese market and bring that experience and knowledge back to South Korea.
With the growing demand of Korean products among Chinese consumers, Cainiao, the logistics affiliate of Alibaba Group, is looking to expand its partnerships with Korean companies to bring the best cross-border logistics solutions possible to the Chinese consumers.