You’ve got a killer website that potential clients are visiting. But how do you turn those visitors into paying customers?
Whether you offer a product or service, online customers can be fickle. According to US technology and market research firm, Forrester Research, 88 percent of online shoppers that begin a transaction don’t complete it, a term known as "shopping cart abandonment".
And consider this: Researchers say consumers searching for goods or services online will visit an average of four websites within a 30-minute period. This means that if visitors to your site request more information, you’ve got to follow up fast to beat your competition to the punch. Read more to find out the three best ways to convert an online prospect into a client.
(Source: The Wall Street Journal Online )