Retail in Asia

In Shops

H&M debuts dedicated e-commerce platform in Indonesia

H&M online shop in Indonesia

Fast-fashion giant H&M has debuted a dedicated e-commerce platform in Indonesia, as the European company homes in on Asian shoppers for revenue growth.

SEE ALSO : H&M and Zara are moving towards e-commerce

The Swedish fashion firm opened the website on August 28, making the announcement
online on the same day.

“We are happy to announce that we today, August 28th, successfully launched H&M shop online in Indonesia, offering Indonesian customers a new omni-shopping experience,” said H&M Group, whose brand portfolio also includes Cos, & Other Stories, Arket and Cheap Monday.

“H&M is excited to offer customers in Indonesia, the ability to shop wherever and whenever they like,” it added.

The opening of H&M online store in Indonesia is part of the company’s efforts to create a complete omni-experience for its customers.

While the site is in English, Indonesia’s local currency, the Indonesian Rupiah, is used for purchases. As for stock, the new website offers a wide range of fashion items across all seasons for ladies, men’s and kids.

Shoppers have three delivery options: home delivery, alternative address delivery, or they can opt in for click-and collect, and pick up their order from any H&M store locally, after ordering online.

H&M first entered Indonesia in 2013, with the opening of its debut store leading to 35 stores in the market.

In June, H&M reported second-quarter net sales of 11% to SEK57.47bn, with a 6% local
currencies rise. Online sales rose 27% and 20% in local currencies during Q2, it said.
At the time of reporting, H&M also confirmed plans for an online store in Thailand and the launch of its & Other Stories on Tmall in China in the second half of the year.

SEE ALSO : Uniqlo closing down stores in Seoul

Globally, H&M now offers online shopping in 49 markets.