Dyson announced the opening of its first Dyson Demo Store in Hong Kong on 8th May.
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Located at the first floor of ELEMENTS, one of the most premium shopping malls in West Kowloon, the store is designed as a one-stop destination to encourage visitors to have true hands-on experiences with Dyson’s advanced technologies and to understand how its engineering superiority can help improve the home and personal wellness for its owners.
“You need to touch and thoroughly test a Dyson machine to truly appreciate how it can enrich and enhance your lifestyle,” said Ankit Jain, General Manager for Hong Kong and Taiwan at Dyson.
“Over the past few months, consumers in Hong Kong are increasingly demanding new ways to clean their homes, improve the indoor air quality, and to elevate their personal wellness. The Dyson Demo Store complements our first Beauty Lab in Causeway Bay to provide a one-stop interactive way to immerse in how our latest pioneering technologies will help solve these problems,” continued Ankit.
The new Dyson Demo Store features interactive demonstrations that bring to life the science at the core of Dyson technology, with knowledgable and passionate Dyson Experts on hand to help shoppers explore how the these technologies can help them create a cleaner living environment at home to boost people’s well-being.
The store stocks the full Dyson portfolio, from its pioneering cordless vacuums featuring whole-machine filtration that effectively captures 99.97% of microscopic dust particles as small as 0.3 microns, to breakthrough air purifier fans and fan heaters to sense, captures indoor air pollutants and projects purified air throughout the room, intelligent lighting systems to provide the right light at the right time, and industry-leading air-flow technologies to reduce heat damage to hair like the Dyson Supersonic™ hair dryer and Dyson Airwrap™ styler.
Shoppers are able to browse distinct in-store experience zones and find exclusive products and accessories not available elsewhere in Hong Kong.
As Dyson’s most advanced light, the new floor-standing version of the Dyson Lightcycle Morph™ has unique local daylight tracking and delivers light throughout a room in four different formats – as an indirect, task, feature or ambient light.
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The Dyson Demo Store in ELEMENTS also homes exclusive services that is first-of-its-kind for any Dyson location in Hong Kong. Customers who are buying the Dyson Airwrap™ styler can choose to have their initials embossed on the box. Visitors are also invited to sign up to become myDyson members and enjoy exclusive offers and special discounts.