Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.
With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world.
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In 2017, LACOSTE has been expanding in Asia Paicific and it has just opened its new store located in Paragon, which is in the heart of Singapore’s prime retail district. This boutique is already the brand’s fifth store in Singapore.
The store occupies 1,464 square feet of retail space and offers the brand’s full range of products including apparel, leather goods, fragrances, footwear, eyewear and watches amidst Lacoste’s latest store design featuring clean architectural lines.
It features the quintessential polo bar which showcases Lacoste’s iconic polo shirts in all their color range.
Unique to this boutique in Paragon, an embroidery service that allows customers to personalize their Lacoste polos with their initials and country flag.
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In a market driven by millennials, who are seeking for ways of building their own individuality, personalization becomes an opportunity to engage younger customers and revamp iconic items.