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Desigual expands in Japan with Nagoya store

Desigual

Spanish fashion brand Desigual is expanding across Japan, with its latest store opening in the city of Nagoya.

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Located on Sukae Street, the 300-square-metre store is Desigual’s third location in Japan, opening in Nagoya (deemed Japan’s third largest city) on the back of the reopening of Desigual’s newly renovated Tokyo flagship in mid-September.

Bearing the mark of the retailer’s fresh branding, which was first unveiled in Desigual’s Fukuoka store earlier in the year, the new Nagoya store offers the European retailer’s complete range of men’s and women’s fashion and accessories.

With the 2020 Olympic Games slated for Japan next year, the archipelago nation is an important market for international brands like Desigual, which said it plans to open a store in Ginza in 2020.

Desigual also sells online in Japan via a localised e- commerce site, and counts online platform Zozotown, the leading fashion retailer in Japan, as one of its omni-channel partners, as well as the better-known Rakuten and Amazon sites.

Desigual first entered Japan in 2011 and in the last eight years, Japan has become the brand’s fifth-largest market globally, after Spain, Italy, France and Germany. It is indeed Desigual’s largest non-European market.

In terms of revenues, Desigual Japan has gone from generating 4.6 million euros in 2011 to 25.1 million euros in 2018, according to FashionNetwork.com.

In Asia, Desigual is present in 12 markets with a total of 23 of directly managed stores.

Looking ahead, Desigual plans to strengthen its operations in China, in addition to Japan, and expand its presence in Singapore, India and Malaysia.

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In the six months ended June, Desigual reported Ebitda that totalled €27.2 million ($30m), which represented a 22.1% increase on the same period last year.

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