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Venchi lands in Taiwan


If you are looking for high-end chocolate gift, or authentic gelato treat in Taiwan, from now on you can go to Venchi. With 350 different recipes for chocolate products, 90 gelato flavours, Venchi is the icon of Italian dolce vita in the world.

SEE ALSO : Venchi launches its Christmas collection

The Italian chocolate brand Venchi opened its first store in Taiwan on 1st December, in partnership with Bluebell Group.

In 2019,  La Repubblica, an Italian media, reported that Venchi registered a turnover of Euro 100 mln, doubling the results of the previous year, with 33% from export, and whose 10% coming from Mainland China. 2020 has been a difficult year but the brand had continued its Asian expansion with the opening of new markets and stores. 

In February 2020, Retail in Asia had the pleasure to interview Daniele Ferrero, Chairman & CEO Venchi Spa. From the headquarters in Piedmont, Italy, he oversees the expansion of the gourmet chocolate brand that has been enchanting Asia consumers for its unique flavours, as a result of traditional recipes and the best ingredients.

Venchi 2
Source: Venchi

He had shared with us a bit of history of the brand explaining how it all began in 1878, with Silviano Venchi, a 20-year-old from Turin who loved chocolate so much he spent all his savings on two bronze cauldrons and began to experiment, first in his apartment, then in a small place on Via degli Artisti in Borgo Vaniglia, Turin.

“Today, there is no longer the royal coat of arms on the packaging, but the passion, meticulous care and courage to experiment remain. And so it was all of our imaginatively named chocolates were created: our Chocaviar, Truffles, Gianduiotti, Cremini, bars, Suprema spread, Gelato and Gourmet eggs”, he said.

Source: Venchi

With 140 years of history, today Venchi has international recognition with more than 350 chocolate recipes and 90 gelato flavours, available in more than 70 countries in key cities such as London, Hong Kong, Tokyo, Shanghai, New York, and now Taipei, where the brand features the biggest chocolate waterfall of all time in the name of beauty, joy and conviviality, transforming “Made in Italy” into “Experienced like in Italy”. 

The brand currently counts over 145 stores worldwide with over 45 across Mainland China, Hong Kong,  Macau, Japan, Singapore and South Korea, and now Taiwan.

To celebrate the opening, Ukrainian-born Taiwanese actress and model Larisa Bakurova and her 4-year-old daughter Nika were invited. Larisa, who had been to Italy for her honeymoon, was excited to know that Venchi was going to open a store in Taiwan.

Source: Venchi

Larisa also revealed that she likes to start her day with some chocolate. She likes the Venchi 75% dark chocolate chocaviar the most. It is rich and not too sweet; while the daughter Nika likes the Venchi chocolight series.

SEE ALSO : How did Taiwan’s retail industry do in September?

Venchi Taiwan’s first flagship store opened on 1st December at Shin Kong Mitsukoshi Xinyi Place A11, 1st floor. Venchi hopes that through chocolate, every customer can enjoy the simplicity and beauty of life, as well as experience the Italian lifestyle.

Venchi 1
Source: Venchi

Italy is not only the country of origin of Venchi but also part of the brand value. In fact, the products are not just “made in Italy” for its ingredients, but because in the chocogelateria all over the world people can live a true Italian experience. 

The mission of the brand is to bring the Italian experience of Venchi Gelato and chocolate to the world, transforming every simple encounter into a moment of sharing and celebration.

In December, Venchi also opened a new store in Hong Kong at the APM mall.

*Bluebell Group is the owner of Retail in Asia