Tiffany & Co. has opened its Hong Kong international airport pop-up store earlier this month.
Located at Shop 6E188A, Departures East Hall on Level 6 of Terminal 1, the temporary boutique is situated right next to the famous New York jeweller’s standalone airport store.
Inside, the pop-up store is divided by floor-to-ceiling glass panels, to increase openness and light. From a bird’s eye view, the store is designed like a diamond and is mostly white, with graphic embellishments coloured in the house’s signature Tiffany blue.
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Moreover, the store hosts special Tiffany’s collections, which will be launched consecutively to maintain interest in the store. First up, is the Wedding Diamond Series, followed by the themes Stylish Accessories, Christmas Season and Valentine’s Day.
The new Tiffany’s pop-up serves as a convenient second shopping avenue for departing travellers leaving Hong Kong, in particular, tourists returning to mainland China.
Hong Kong’s visitor numbers increased 1.9% in April 2017 on the same month last year, according to data from Hong Kong Tourism Board. Mainland Chinese visitor numbers increased 1.8%, while non-mainland visitor numbers lifted 2.2%, said HKTB.