The Shilla Duty Free, one of the world’s leading travel retailer, has partnered with leading men’s luxury business lifestyle accessories brand Montblanc to unveil a new standalone boutique concept at the Hong Kong International Airport (HKIA).
The new boutique concept is The Shilla Duty Free’s latest effort on creating comprehensive shopping journeys for customers at HKIA, leveraging and expanding its unique combined offerings of both Cosmetics & Perfume and Fashion & Accessories product categories. The Shilla Duty Free aims to elevate customer experience with unique, personalised and exclusive shopping offers, ultimately satisfying different customers’ need while promoting Montblanc’s rich heritage rooted in artisanship and craftmanship.
In an effort to maximise the synergy between the Cosmetics & Perfume and Fashion & Accessories product categories, the new Montblanc boutique concept is The Shilla Duty Free’s latest approach to rejuvenate its offerings for Fashion & Accessories products, strengthening both the identity of the brand and its tailored offerings at the forefront of experiential retail, while adding value to customer’s shopping experience at Beauty&You by The Shilla Duty Free stores.
The new Montblanc boutique will offer their iconic best-selling products across all major categories at HKIA, including writing instruments, watches, leather goods and accessories. A curated selection of premium and unique products such as seasonal limited editions will also be available in store. Catering to HKIA’s global customer base, products available will appeal to sophisticated millennials, business travellers and discerning customers who seek luxurious lifestyle products with exquisite craftmanship.
Celebrating the grand opening of the new Montblanc boutique at the HKIA and catering to the growing demand for exclusivity and personalisation amongst customers, the new boutique will launch two of Montblanc’s best-selling products in an exclusive gift set. Comprising of the Meisterstück Platinum-Coated Classique Fountain Pen and Meisterstück Business Card Holder, this is the perfect combination for city dwellers, now only available at HKIA.