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Taiwanese beauty brand O’right enters Japan with two new concept stores


Taiwanese beauty company O’right is set to make its debut in the Japanese market, following the archipelago nation’s decision to lift its state of emergency, due to a slowdown of domestic Covid-19 cases.

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The zero-carbon beauty brand is opening its first-ever concept stores in Tokyo’s Isetan Shinjuku and Yurakucho Marui 0101 on 10th and 11th June, respectively, according to a press release.

To celebrate the grand opening, the Caffeine Botanical Scalp Revitalizer 2020 Limited Edition will also be available to shop in-store. On opening day, customers will be offered a free Hydrating Hand Sanitizer Gel, as well as exclusive discounts on purchases made on the day.

In keeping with the eco-brand’s ethos, the Yurakucho Marui 0101 store is made from materials constructed from used coffee grounds, in tune with O’right’s use of innovation and sustainability, and the eco-brand’s best-selling Caffeine Collection. The store design also marks O’right’s second initiative in green construction materials, following its use of textile waste in an eco storefront signage.

Bringing the two concept stores to Japan “shows the brand’s confidence in Japan’s path to an economic recovery and its determination to establish a foothold in the Japanese beauty market,” said the brand in a press release.

“In 2020, O’right is set to redefine Japan’s beauty market by introducing zero carbon, sustainable hair, skin and body care products that deliver on its promise of a greener tomorrow,” it continued.

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Founded in 2002 by Steven Ko, O’right is headquartered in Taiwan’s Taoyuan City.
In 2011, the green haircare company said it had produced the world’s first zero-carbon shampoo.

(Source: Business Wire)