Retail in Asia

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Sweaty Betty opens second store in Fashion Walk, Hong Kong

Sweaty Beatty Fashion Walk Store Opening (20)

Sweaty Betty announced the opening of its second standalone store at Fashion Walk in the heart of Causeway Bay.

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Sweaty Betty, which aims “to empower women through fitness and beyond” offers fashion-forward fitness apparel with its “up-to-date technology,” such as sweat-wicking fabric.

The new store will showcase Sweaty Betty’s entire multi-sport activewear range including its bum-sculpting leggings and sports luxe pieces representing categories such as Run, Yoga, Workout, Swim and Ski.

Sweaty Betty Fashion Walk Store Opening (19)
Source: Rue Madame

The new store covers an area of 1,396 square feet and exclusively features two hanging bubble chairs that allows shoppers to explore the latest collection in a relaxed atmosphere.

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Décor will be designed in-house, with the London urban inspired fit-out and styled mannequins alongside the brand’s signature quotes and neon signs.