Rituals has extended its presence in the Middle East with a dedicated shop-in-shop at DFS, Abu Dhabi International Airport and has entered the Asia Pacific travel retail market with a pop-up store at T Galleria by DFS, in Hong Kong’s Causeway Bay.
SEE ALSO : DFS named Retailer of the Year
“We already have a strong domestic presence in the Middle East region with seven stores across Oman, Dubai, Qatar and Abu Dhabi . Our presence in Dubai International airport with Dubai Duty Free and our shop-in-shop at DFS, Abu Dhabi International Airport are significant moves into the Middle East’s airport travel retail channel. And now our pop up store at T Galleria by DFS in Hong Kong, represents a major breakthrough for us in travel retail in Asia with our new pop up being located in Causeway Bay, one of the busiest and most popular centres of Hong Kong,” said Neil Ebbutt, director of global travel retail for Rituals Cosmetics.
“Again in Hong Kong we are scheduled to open in June with DFS in Sun Plaza in Canton Road. It’s enormously gratifying to be achieving this in partnership with DFS Group, the world’s leading luxury travel retailer,” added Ebbutt.
The pop up store at T Galleria by DFS, Hong Kong, Causeway Bay will celebrate Rituals’ mantra, to “transform daily routines into meaningful rituals”, with complimentary arm and hand massages and seasonal activations.
Ebbutt added: “The idea of ‘transforming everyday routines into more meaningful moments’ lies at the heart of the Rituals Cosmetics philosophy and forms the basis for each of our products. By simply taking time to slow down and enjoy a warm bath with luxurious oils, savour a cup of herbal tea or treat ourselves to a spa day at home, we can help find moments of happiness in the smallest of things. The brand’s ‘slow shopping’ attitude also encourages shoppers to take a step back and enjoy the little things. By offering customers a cup of soothing herbal tea or a complimentary hand massage whilst they try out our products, they can enjoy a moment of ultimate relaxation”.
(Source: Frontier Magazine )