Retail in Asia

In Shops

Mercato expands in Malaysia with Gurney store

Mercato Malaysia

Upscale supermarket chain Mercato is expanding its retail presence in Malaysia, with its latest store opening in Gurney.

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Serving as the premium grocer’s first Penang store, the new Gurney outlet takes Mercato Malaysia’s store count to three.

Its other stores are Mercato Pavilion and Mercato Hartamas, in Kuala Lumpur, with plans to expand into more of Malaysia including Klang Valley.

“We are also engaging in talks with various quarters on the possibility of opening up more stores around the country in the near future. This is a process which takes time,” said Mercato director of store operations, Malaysia and Singapore, Mark Scates.

At Mercato Gurnsey, some 2,000 new products –including luxury groceries and fresh ingredients –will be offer in-store. With a focus on niche and international selections, items include overseas-grown fresh products such as fresh flowers and herbs, as well as dairy, meats, seafood and alcohol, and organic fruit and vegetables.

In-store, shoppers can also savour a range of delicatessen goods along the store’s designer aisles, making it an experiential try-before-you-buy retail experience.

Mercato has been owned and operated by GCH Retail (Malaysia) Sdn Bhd (GCH), a subsidiary of Hong Kong-based Dairy Farm International, since 2001.

In addition to Mercato, GCH Retail operates Giant hypermarkets and supermarkets chain and Cold Storage, as well as premium grocery stores, Jasons Food Hall.

In May this year, Mercato started refurbishing 32 stores across the country, including Giant hypermarkets and supermarkets.

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Some eight Giant stores have already shuttered this year and it was reported in late August that four more (two in Selangor and one each in Negeri Sembilan and Johor) would close their doors soon.