Retail in Asia

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Siam Paragon grows festive

With a better shopping mood expected during the coming festive season, Siam Paragon shopping mall is working hard to encourage shoppers to spend more in the final two months of this year.

Mayuree Chaipromprasith, senior executive vice-president for marketing at Siam Paragon Development Co, operator of the mall, will sign contracts with three major retailers in Britain, Singapore and China to offer privileges to their customers when they come to shop at Siam Paragon.

The company has already signed agreements with Parco Co of Japan and Taipei 101 Retail for dual privileges. New international fashion shops will be added by year-end.

(Source: Bangkok Post)