Retail in Asia

In Sectors

K11 Art Mall scores with culture of success

The driving force behind popular K11 Art Mall in Hong Kong’s Tsim Sha Tsui has been buoyed by the response to the opening of a namesake shopping centre in Shanghai’s busiest shopping strip.

Adrian Cheng Chi-kong, an executive director of New World Development, says shoppers in mainland China have embraced with enthusiasm the concept of infusing culture and art into the shopping experience.

Cheng, the grandson of Hong Kong property tycoon Cheng Yu-tung, says the move to transplant the K11 model to the mainland’s commercial capital was motivated by more than just the idea of introducing affordable luxury with a splash of culture. It is about understanding of the demands of increasingly affluent mainlanders and responding to their individualism, he says.

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(Source: scmp.com)