Hong Kong shopping mall operators are offering free hotel rooms, gourmet dinners prepared by Michelin chefs, facial treatments and abalone breakfasts to compete for late-night shoppers during the football World Cup, which kicks off next month.
Sun Hung Kai Properties is spending HKD500,000 (USD64,250) to convert a vacant floor at its flagship apm mall in East Kowloon into a temporary 10,000-square-foot "eight-star presidential suite" for lucky-draw winners to watch matches, which will be screened from 7:30pm through to the early hours of the morning. To qualify for the draw, shoppers need to spend HKD3,000 (USD390) at apm.
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(Source: scmp.com)