Retail in Asia

In Shops

Los Angeles’ Dita opens second store in Tokyo

Los Angeles eyewear brand Dita has opened its latest Tokyo store this week, marking its second Japanese and global location.

Located in the capital’s Minami Aoyama 5-chome, the Dita store covers 69 square metres andrepresents Dita’s latest retail concept, combining “the focus of a design showroom with the attentive service of an optical laboratory,” according to the company.

Dita stores have been conceptualised by Mandi and Mehdi Rafaty of West Hollywood’s Tag Front. Italian stone mingles with plated aluminium, for a contemporary simplicity known to the America design dup. The Aoyama store also boasts a window on the south-facing facade extending from the floor to the ceiling.

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“We focused on materials and techniques that combine the warmth of turn-of-the-century design movements, like the Vienna Secession, rendered with contemporary technology and materials,” Dustin Edward Arnold, creative director of Dita Group, said in a statement.

As well as Dita’s premium sunglasses, the store offers a range of technical services as part of its specialised ‘Dita Lab,’ including the provision of lens and frame prescriptions. Collections from Thom Browne Eyewear and Christian Roth, which Dita acquired last year, will also be on sale.

Dita first entered the international retail space with a store opening in Daikanyama, Tokyo, in 2003.