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Lancôme Singapore launches virtual flagship


Lancôme celebrated the grand opening of its very first Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship on 28th August 2020, topped off with a special virtual appearance by celebrity Aaron Kwok, live from Hong Kong.

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The Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship opened with a fun and interactive livestream session with Aaron Kwok, which began with him speaking with his fans through a Q&A, followed by a tour of the virtual flagship. As an avid fan of the Lancôme Advanced Génifique, Aaron Kwok shared with viewers on how he incorporates this iconic serum to his skincare routine, helping him to maintain his youthful looks despite his age.

“I use the Lancôme Advanced Génifique every day and it helps my skin recover and regenerate, giving me healthier skin,” said Aaron.

The opening special was followed by another livestream session the next day featuring Lancôme’s local celebrity partner, Jeanette Aw, and Executive Coach & Psychologist, Dr. Perpetua Neo. During this intimate and informative webcast session, Jeanette Aw and Dr. Perpetua Neo explored the importance of mental fitness and discussed on how to embrace and enhance one’s inner personal strengths as well as their skin’s inner strength.

Source: Lancôme

Local Lancôme celebrity partner Jeanette Aw also shared that the Lancôme Advanced Génifique has helped her achieve stronger, younger looking skin and she has been recommending this product to her close family and friends ever since she started using the product. Based on the Lancôme Strength-Finder Personality Test developed exclusively for Lancôme by Dr. Perpetua Neo, the livestream session highlighted the importance of understanding our strengths, learning on how to leverage on these strengths while overcoming our personal challenges and ultimately shine.

Lancôme’s Head of Asia Microbiome Centre of Excellence in L’Oreal, Dr. Tarun Chopra, and local beauty expert, Airin Lee hosted Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship’s third livestream session on 3rd September 2020. In this engaging session, they explored Lancôme’s breakthrough in Microbiome science and how it has made the Advanced Génifique the beauty icon it is today. In addition, experts debunked common skincare myths and share beauty tips to getting youthfully radiant skin.

The LIVE zone of the Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship will also play host to one more livestream sessions on 10th September 2020. Presented by The Singapore Women’s Weekly, The Strength of Empowerment webcast session brings together two remarkable women, Yvon Bock and Dr. Jade Kua who have defied the odds and have made significant inroads in their respective fields as well as notable contributions to society. These inspiring women will be sharing their personal anecdotes and how they have each harnessed their inner strengths and empowered themselves to become who they are today.

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The Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship will be opened to the public until 20th September 2020. Each visitor can redeem a 7-day Lancôme Advanced Génifique trial kit at the virtual flagship.