In celebration of its 10th anniversary this year, K11 announced a HK$200 million major renovation project for Hong Kong K11 Art Mall, targeting 2019 year-end for completion in phases.
The 340,000 square foot mall will redesign its interior zoning, using wood, plants and stone as primary materials to evoke the feel of its “Art – People – Nature” brand proposition. The tenant mix will also be updated along with a re-zoning of the interior space.
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For instance, “Timepiece Avenue” on the ground floor will introduce more international fashion jewellery, accessories and apparel brands and K11 will also work with local designer Chi Kuen Victor Chu to incorporate additional art elements into the ground floor and first floor, highlighted by a collection of metallic installations entitled “ONE OF”. The third floor concierge area will be transformed into an open café area with electrical outlets to make it more convenient for customers who need to use their computers or charge devices. As part of the renovation, a new K11 exit will be added to the MTR Tsim Sha Tsui Station, making a visit to K11 Art Mall even more convenient.
Since its opening in 2008, turnover and footfall have increased by 150% and 100% respectively, and the renovation aims for an additional 30% in both footfall and sales by 2020. In the past six years alone, some 20 million visitors attended various exhibitions and talks.
The mall also launched what it calls “K11 Natural Corporate packages”, a new business offering that can host customised events and workshop solutions for business functions, private events and workshops, with activities and catering provided by K11 tenants.
Rebecca Woo, Director, Operation (Hong Kong), K11, said, “In 2017, we curated a disruptive business innovation for millennial entrepreneurs by launching K11 Natural, a first-of-its-kind themed retail and F&B space for millennial entrepreneurs looking to establish their first physical store or brand new concept store. The project won extensive recognition by receiving 10 awards locally and internationally within its first year after launch.”
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To further promote and celebrate its 10th birthday, K11 has a slew of programmes planned for the rest of 2018 – highlighted by WONDER POP, a pop-art exhibition, a fashion x body art exhibition featuring tattoo artists, public art jams and more topped off with K11’s birthday exhibition.
(Source: Marketing Interactive )