In Shops

Japan’s Dover Street Market to open fragrance store in Paris

Dover Street Market

Japanese luxury multibrand retailer Dover Street Market said it plans to open a new store concept in Paris in early October, following speculation of its opening in spring of 2019.

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Dubbed “Dover Street Parfums Market,” the new store will be located at 11, rue Elzévir in Paris’s third arrondissement.

The 2,150-square-foot store mark’s the luxury retailer’s first-ever location in Paris and will open on October 2, 2019.

The company’s website explained that the store is “the first of a new idea to make satellite stores,” based on Dover Street Market merchandising categories, referencing the ‘Parfums’ addition to the name of the new DSM outlet.

Dover Street Parfums Market
Source: Dover Street Parfums Market

As the name suggests, the new Dover Street Parfums Market is expected to sell both men’s and women’s fragrance, as well as cosmetics and beauty items from a range of luxury and independent brands.

As for specific brands, much is yet to be disclosed. However, the retailer’s Instagram feed shows lipsticks from Edward Bess, an eponymous cosmetic line from the feted U.S. makeup and hair stylist; face creams from New York apothecary, C.O. Bigelow; skin serum from Melanie Simon Skincare; and plant oil skincare from Votary, as well as items from Gucci Beauty.

The 60-piece fragrance range from Commes des Garcons is also expected to be in-store, given the luxury label is helmed by Dover Street Market’s owner — the Japanese designer, Rei Kawakubo.

The Paris location comes on the back of Colette’s closure in Paris. The cult luxury retailer — and DSM rival — closed its doors unexpectedly in December 2017, making way for other luxury retailers to mark their mark in the French capital.

Founded by Rei Kawakubo and her husband, Adrian Joffe in 2004, the first Dover Street Market bowed in London’s Haymarket.

SEE ALSO : Ted Baker aims for expansion in Japan

Since then, Dover Street Market locations have opened up in New York City, Tokyo, Singapore, Beijing, and Los Angeles, with limited items also available online.

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