Italian luxury footwear brand Golden Goose Deluxe has opened a new Tokyo flagship store, its first in the Japanese capital.
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Located in the city’s wealthy Aoyama district, the new Golden Goose Deluxe store can be found alongside Prada and nearby Sacai, Balenciaga, COS, Undercover and Acne.
Measuring 2,250-square-foot, the Tokyo flagship is decked out in silver with walls, floors and ceiling covered with aluminium foil. The store furnishings are made of galvanized steel and mirrored stainless steel. Outside, the façade is clear.
The new Japanese flagship stocks the Venetian brand’s full range of sneakers and apparel for women, men and kids, including an exclusive retailing of the Flag Ltd sneaker, which boasts symbols of Japanese culture.
“A tribute to Japan is made tangible by the use of silk, evocative colours, rice grains, sushi, the denim world, street art and iconic graphics of Japanese culture,” the company said in a statement.
In a further sign of Japanese patriotism and local business strategy, the company – known for its unique distressed leather low-cut sneakers with emblazoned star logo — will launch six capsules a year in association with local artisans.
“The strategy will be focused on enhancing presence in both directly operated stores, department stores and multi-brand stores,” chief executive officer Silvio Campara told U.S. media.
“In its role of a leading company of handmade sneakers, Golden Goose will also launch six capsules a year in collaboration with local artisans in order to celebrate the outstanding craftsmanship of Japan,” he continued.
The Tokyo store also serves as the first The Lab store in the Asia-Pacific region. Here, customers of Golden Goose can customize their sneakers, including hand distressing with brushes and treatments to create a unique pair.
From here, personalised accessories — including laces, charms and tape in different colours – can be chosen, as well as a personalised handwritten message or monogram. Golden Goose Deluxe boasts several flagships stores worldwide. In Asia, the company has a flagship in Nanjing, Beijing and Shanhai.